3 top tips to become a profitable florist business
In this blog I’ll be talking about 3 things you can do to make your florist business more profitable.
We’re cutting straight to the point about good old-fashioned MONEY and how to make sure you’re properly reaping the rewards of your floral hard work.
ONE
STOP over buying flowers
If you’ve never done this, you are an absolute saint! Most of us at some point have under-priced and over ordered.
The easiest killer to making money is not being able to resist purchasing that extra wrap or two (or three!) of flowers that you KNOW there isn’t the money for in the job.
Instead make sure you are setting a financial limit when you’re ordering by creating a stem count of what the event/job/… actually needs.
Trust me, it’s a real game changer.
I’m also talking about adding in that extra stem into the design because in your eye’s ‘it needs it’ when in actual fact you should be working with what you’ve allocated.
We, as visual creatures, can be fickle because we want it to look right. But in actual fact what we are doing is giving flowers and time and skills away for FREE.
Name me any other professional industry that puts a bit extra in because they want it to ‘look right’?
Email me here if you think of one
And if you’re looking for the easiest way to make stem counts or recipes that you can stick to then keep reading till the end……
TWO
Know your profit margin %
Yes, you are a creative, but you should feel confident with the value you’re giving and the profitability you’re taking.
Sit down and work out what you need your profit margin to be to be able to pay yourself a living wage and cover all your business costs. It’s the best way to cut the guess work out of pricing for profit.
Every florist’s margin will be different because of their overheads, skills and flower costs.
Everystem (a florist software for profitability) recommend a gross profit margin of 70%
THREE
keep a record of everything
Streamlining processes and time-consuming tasks
Unless you have a photographic memory, you’ll never remember everything, which is why it’s important to make sure you document EVERYTHING online in a safe place.
I’m talking; prices, grower availability, design stem counts, suppliers flower ranges, sundries…..
You will thank yourself when next year you need to recreate that staircase design and can’t find any photos to look back on.
Florist’s top Profit product
If you’re ready to combat all of the above in one swoop, then we’ve got the perfect recommendation for you.
A software built by a florist for florists to power their profitability.
Well hello there
Everystem:
Helps you avoid costly pricing mistakes
Banishes over ordering
Makes sure you never lose another stem count again
Saves you HOURS of time
What do i personally love about using Everystem?
How super easy it is to use
I love that i can keep track of each events profit margin in black and white
And that i can visually see how to cut out extra stems to bring down overbuying and increase the profit margin.
Oh, and lastly, I have to tell you how joyful it makes me to be able to tweak stem counts at the tap of a keyboard!
The financial investment:
£22.15 a month or £221.62 a year.
Instead of a free trial, their commitment to you is a 90-day money back guarantee.
Easy to pause or cancel.
You can also use referral code: hello@thebotanicbusinesshub.com and get your second month completely FREE
If you’ve any questions about Everystem and if it’s right for your business, you are more than welcome to email me and ask me any questions you have.
This blog post hasn’t been paid or sponsored in any way; it’s purely been written because I believe this is a product that can help florists make more profit.
I really hope you’ve found it useful and informative flower buds!
Florally yours,
Rachel
