As a florist, your business is built on creativity and personal connections. Flodesk makes email marketing simple, visually stunning, and perfect for showcasing your floral designs. In this post, I’ll show you why Flodesk is the ideal email marketing platform for florists—helping you engage your audience, grow your subscriber list, and drive sales effortlessly.

Discover the essentials of thriving as a freelance florist. From unravelling the intricacies of what a freelance florist hourly rate is to reading the secrets of getting successful repeat bookings, discover the essentials of thriving in the freelance floral frontier.

Having a well stocked and trusted onsite tool kit is essential. Not only does it help setting up weddings and events go smoothly but it also helps you and your team be unflappable in the event of the unexpected. In this blog we share live saving equipment wedding florists need as recommended by florists.

The best thing i’ve come across in the past 12 months that actively helps make more money on wedding flowers and reduce your left overs and wastage too is EveryStem.

It’s a software built by a florist for florists to power wedding profitability.

There's a myth amongst florist owners.

You know the one, where you HAVE to do everything yourself in order to make your business successful.

We’re cutting straight to the point about good old-fashioned MONEY and how to make sure you’re properly reaping the rewards of your floral hard work.

After an age of ‘virtual’ it was time our time in June to give florists the opportunity to be together again. Especially as the last couple of years have been a real rollercoaster for our industry, a lot of business owners have felt alone and over worked.

We take it for granted that our customers will have unfailing certainty in us and our business and fail to value our skills. As an industry we need to talk more about our qualifications, and not be so humble about our achievements. If you don’t tell people …they wont ever know or have a better understanding. Not everyone has spent time investing in qualifications, courses.

If we look at look at other trades in our world like plumbers, Sign writers, Hairdressers, Bakers they all have a great confidence and pride in their skills. They know and understand that their skills are the point of difference between them and their competitors.

A year into our own Instagram Journey our engagement stagnated.

I was doing all the right things; posting regularly, doing stories every day, researching hashtags….but my statistics just didn’t match up with the effort i was putting into it. I needed to find a new approach and one of the ways i decided to do this was through utilising messaging.

Banish Mismatched, Misaligned, Misbranded Instagram visuals and say hello to a picture perfect Instagram grid!

It’s really easy to loose sight of the overall look and feel of your Instagram grid when you’re posting week in, week out; especially if you don’t have a plan or the time to make it feel cohesive.

But there are two super easy ways to bring all of your content together and weed out the ones that no longer belong on your grid.

Did you know? Because I didn't.

Sure I knew there's UK Mothering Sunday and International Mothers Day but who'd have thought that over 40 countries celebrate their mums on so many different days of the year.

Firstly we need to talk about the difference between reviews and testimonials. It’s important to understand their characteristics so that you understand how each one can benefit your business in the right way.

If you feel like you are always in sales mode, or your social sales tactics are not producing the sales you want … this is the article for you. Rachel covers her thoughts on when and more importantly when you shouldn’t be selling on your social media account.

With the start of each New Year we have been conditioned to use this as a time for reflection and for setting goals and aspirations for the year ahead. Now, more so than ever before, assessing how you set these goals is crucial for hitting and exceeding them this year!

If you feel like you are always in sales mode, or your social sales tactics are not producing the sales you want … this is the article for you. Rachel covers her thoughts on when and more importantly when you shouldn’t be selling on your social media account.

Building relationships is even more integral now than ever before, with more and more people finding companies online rather than in physical locations, getting into the habit of thinking about your customers journey before they purchase from you will make them loyal customers for life.

We wanted to share with you a little bit more about the co-founders of The Botanic Business Hub