As a virtual assistant for florist business owners, I’m often asked to help specifically with email marketing, and Flodesk has quickly become the go-to software tool for my customers wanting to reach customers, engage subscribers, and ultimately drive sales back into their businesses. It’s an email platform made for creatives, which is why it fits so perfectly with the needs of florists. In this post, I’ll walk you through exactly why Flodesk stands out for florists and how it can help you grow your business.

Why Florists need Email Marketing

Email marketing is one of the most effective ways for florists to connect with customers. Unlike social media, where algorithms limit reach, email gives you direct access to your audience. With over 4 billion users worldwide and and an average open rate for retail emails between 20-25%, you’re reaching a significant portion of your audience regularly which means email is a reliable tool for building relationships.

Studies also show that 65% of a company’s business comes from existing customers which is a huge chunk of sales. Email marketing using Flodesk allows you to nurture these relationships through beautifully curated and personalized content and gives you high rewards for a small investment.

Flodesk Features: What Florists fall in Love with

There’s no denying that Floristry is all about beauty, creativity, and emotions. Day in and day out, florists bring visions to life, helping people celebrate life's milestones with flowers. From weddings and birthdays to heartfelt "just because" moments, florist businesses evoke emotions through their art. It’s essential that every florist’s brand—whether seen in their studio, shop, website, social media, or marketing—reflects this creativity and emotional connection consistently.

However, many florists face a common challenge: while they excel in creating stunning floral arrangements, they often lack the time (and sometimes the passion!) to market their own businesses. This is where Flodesk's features come in—the ones florists fall in love with—making it easy to create beautiful, on-brand emails without the hassle. Flodesk is easy to use and built with design in mind, making email marketing simple for florists. It helps you show off your floral creations beautifully while keeping your brand consistent across all your channels.

Here’s why Flodesk works so well for florists:

Beautiful, Customizable Email Templates

Flodesk allows florists to send visually stunning emails that showcase their arrangements, event services, news and promotions. There’s a great selection of beautiful modern and clean looking email templates to choose from which can be customised easily with its drag-and-drop editor. florists can create professional, aesthetically appealing emails that reflect their unique brand—no design experience needed. Whether it's highlighting seasonal flower collections or wedding bouquets, Flodesk makes it easy to present your work beautifully.

Automate and Schedule Sending Emails

Flodesk's automation and scheduling features are an absolute game changer. When you’re not busy crafting bouquets, you can easily create emails and schedule them to send at a later date and time. Whether you’re promoting a seasonal special, reminding customers about upcoming events, or sharing floral care tips, you can plan ahead and let Flodesk do the rest.

Even better, Flodesk’s automation tools allow you to set up a series of emails that go out automatically. This is perfect for welcoming new subscribers, like couples planning their wedding, or re-engaging past workshop attendees and bouquet buyers. With automated workflows you can keep your customers engaged, ensuring you never miss a chance to connect—all without having to left a floral finger once its all set up. I’m going to go into more detail about how my Florist virtual assistant customers have asked me to use workflows cleverly for their businesses further down so keep reading!

Send Personalised Email Messages

Flodesk allows you to segment your audience into groups like wedding clients, everyday customers, past workshop attendees or corporate clients. By sending personalized, targeted emails, you’ll see higher engagement rates and better results. Targeting the right people with the right message makes a huge difference in driving more business.

Flodesk also give you the control to edit your double opt in email, Thank you page and the preferences page as well. Its the preferences page specifically where florists can really go the extra mile to think about their email marketing customer experience.

We’ve all received marketing emails in the past from companies that haven’t been relevant to us or ultimately, have made us unsubscribe from their lists. The Preference page gives you the opportunity to stop people leaving by giving them the space to tell you what they do actually want to hear about. Think about updating it with cool email preference page options like:

‘No Mothers Day marketing’ (for customers who no longer have someone to call ‘Mum’)

‘I get FOMO send me all the news and early bird offers’ (for people who want to be the first to know)

‘Workshop and Events are what I’m looking for’ (for hands on creative loving subscribers)

Cool email preference page options for florist email marketing that put the subscribers first

Grow your Subscribers with Stylish Sign Up Forms

You can place these email sign up forms directly on your website, use pop-ups to grab attention, or share them as a “link in bio” on social media like Instagram. These stylish sign up forms give florists different ways to attract new subscribers and grow their audience beyond just their shop, studio or social media platforms.

Sign-up forms usually work best when they offer something valuable in return for subscribing. For florists, this could be an exclusive early bird offer for flower school courses, a one-time discount on a bouquet purchase, or a chance to win a free bouquet or a place at one of your workshops. You could also provide helpful resources like flower care tips, free downloads, or seasonal floral inspiration to keep subscribers engaged.

With Flodesk, you can easily customize these forms to match your brand’s imagery, colors, and voice, ensuring that your sign-up forms look as stunning and professional as the emails you send. Flodesk’s beautiful templates and intuitive editor make the process simple, allowing you to create forms that not only attract new subscribers but also reflect your unique style.

I can’t not finish this section without mentioning the new Flodesk forms recently released. Flodesk to me, really do constantly push the boundaries, listen to their customers and come up with some really cool email marketing templates. I’m absolutely in LOVE with the new Spinner and countdown forms, both of which are a great, fun and playful addition to utilise in your own email marketing with Flodesk. Its said that these new Spinner forms convert up to 30% more visitors than standard pop up forms!

Flodesk email marketing forms including spinner and countdown

Examples of how Florists use Flodesk

Let me share some real-life examples of how florists are using Flodesk to grow their business:

Newsletter Emails: One of my clients sends out regular newsletters using Flodesk. These emails share behind-the-scenes stories, care tips for flowers, Blogs and updates on new collections or products. It helps them stay connected with their customers and keep their business top of mind. Here’s an example of an email newsletter using Flodesk template:

Wedding Leads: Another florist virtual assistant client uses Flodesk to send targeted emails to email addresses collected from wedding fairs. My client, who is based in the US wanted an easy system that made the most of the email info she received from every wedding fair she attended without her having to do anything to nurture them. On her Flodesk account I set up a workflow of emails that would automatically send that not only linked in to her website blogs but also encouraged subscribers to book in for a wedding flower consultation.

Workshops and Events: A Buckinghamshire virtual assistant florist client of mine wanted to up her communication with her wreath workshop attendants. The idea behind it was to keep them engaged, remind them of the course details and build loyalty. Again I set this up as a series of emails in a workflow which automatically sent and included:

Welcome email with all the important details in

Getting Inspired for your Christmas Wreath workshop

What to expect when you attend a workshop

Reminder of workshop details and parking info

Last reminder of all he details and contact info

Top tips for caring for your Christmas wreath

Share Your Experience: Review Our Christmas Wreath Workshop

Why Flodesk is Better for Florists Than Other Platforms

While there are several email marketing platforms out there, many of them can feel overwhelming or very corporate or salesy, especially for a creative business like floristry. Flodesk stands out for its focus on beauty and simplicity, making it a much better fit for florists.

With other platforms, you might find yourself bogged down with technical details, clunky interfaces, or limited more corporate design options. Flodesk, on the other hand, is built to be intuitive and visually appealing right from the start. It lets you create stunning emails that reflect the creativity and artistry of your floristry business without the hassle.

Affordable Email Marketing That Grows With You

One of the best things about Flodesk is its simple, flat-rate pricing. Unlike other platforms, Flodesk doesn’t charge you more as your subscriber list grows—so whether you have 100 subscribers or 10,000, the price stays the same.

Even better, you can try Flodesk completely free for the first 30 days to see how it fits your business. And if you decide to stick with it, you can get 50% off your first year by signing up through my affiliate link here. It’s an affordable, stress-free way to grow your florist business through beautiful email marketing.

Conclusion: Flodesk is the Tool Your Florist Business Needs

Flodesk is more than just an email marketing platform—it’s a tool that helps you connect with your customers in a beautiful and meaningful way. Whether you’re promoting new seasonal flowers, booking weddings, or simply staying top-of-mind with your community, Flodesk empowers you to create emails that not only look incredible but also help grow your business.

If you're ready to take your florist business to the next level, I highly recommend giving Flodesk a try. You’ll be surprised at how easy and enjoyable email marketing can be. Click here to get started with Flodesk today!