As a florist, your business is built on creativity and personal connections. Flodesk makes email marketing simple, visually stunning, and perfect for showcasing your floral designs. In this post, I’ll show you why Flodesk is the ideal email marketing platform for florists—helping you engage your audience, grow your subscriber list, and drive sales effortlessly.

Discover the essentials of thriving as a freelance florist. From unravelling the intricacies of what a freelance florist hourly rate is to reading the secrets of getting successful repeat bookings, discover the essentials of thriving in the freelance floral frontier.

Having a well stocked and trusted onsite tool kit is essential. Not only does it help setting up weddings and events go smoothly but it also helps you and your team be unflappable in the event of the unexpected. In this blog we share live saving equipment wedding florists need as recommended by florists.

There's a myth amongst florist owners.

You know the one, where you HAVE to do everything yourself in order to make your business successful.

We take it for granted that our customers will have unfailing certainty in us and our business and fail to value our skills. As an industry we need to talk more about our qualifications, and not be so humble about our achievements. If you don’t tell people …they wont ever know or have a better understanding. Not everyone has spent time investing in qualifications, courses.

If we look at look at other trades in our world like plumbers, Sign writers, Hairdressers, Bakers they all have a great confidence and pride in their skills. They know and understand that their skills are the point of difference between them and their competitors.

Did you know? Because I didn't.

Sure I knew there's UK Mothering Sunday and International Mothers Day but who'd have thought that over 40 countries celebrate their mums on so many different days of the year.

Firstly we need to talk about the difference between reviews and testimonials. It’s important to understand their characteristics so that you understand how each one can benefit your business in the right way.

If you feel like you are always in sales mode, or your social sales tactics are not producing the sales you want … this is the article for you. Rachel covers her thoughts on when and more importantly when you shouldn’t be selling on your social media account.

With the start of each New Year we have been conditioned to use this as a time for reflection and for setting goals and aspirations for the year ahead. Now, more so than ever before, assessing how you set these goals is crucial for hitting and exceeding them this year!

Building relationships is even more integral now than ever before, with more and more people finding companies online rather than in physical locations, getting into the habit of thinking about your customers journey before they purchase from you will make them loyal customers for life.